Lingerie company Victoria’s Secret unveiled its annual fantasy, jewel-encrusted bra but reduced the price of its holiday catalogue highlight for a second year amid a weak, post-recession economy.
Brazilian model Adriana Lima showed off the Bombshell Fantasy Bra in New York adorned with 3,000 white diamonds, light blue sapphires, and oval-shaped topazes with a total of 142 carats — and a price tag of $2 million.
Lima, 29, wore a pale blue satin gown, which was cutaway to reveal her chest completely, the Daily Mail reported. Lima, a Victoria’s Secret Angel who earns $7.5 million a year according to a recent Forbes list, said the one-of-a-kind bra designed by Damiani Jewellers is special and not just flashy. “It’s very comfortable, very comfortable,” 29-year-old Lima told Reuters Television.
The model attracted a number of stares from men and women alike as she stood on the pink carpet, and a security team was required to safeguard the bra’s incredible 142 carats of white diamonds, topazes and sapphires. The $2 million bra, with a blue and white design inspired by celestial and constellation patterns, was on show to launch Victoria’s Secret new holiday collection.
Equally expensive model
The bra, which had been designed in collaboration with Italian jeweller Damiani, contained more than 3,000 jewels, and it took six craftsmen 1,500 hours of work to complete. The Salvador-born beauty is the second highest paid underwear model in the world thanks to her mega bucks contract with Victoria’s Secret, coming behind former fellow Victoria’s Secret model Heidi Klum. The luxury bra has become an annual novelty event to promote the holiday collection.
$ 6.5mn: Highest
But the 2010 bra was a snip of the price of last year’s $3 million fantasy bra, the Harlequin Fantasy, which boasted 2,350 white, champagne and cognac-colored diamonds, a heart-shaped 16 carat champagne diamond, and a total carat weight of 150 carats. Victoria’s Secret 2008 fantasy bra, the Black Diamond Fantasy Miracle Bra, carried a price tag of $5 million while the 2007 fantasy bra was priced at $4.5 million, and the 2006 bra at $6.5 million