Apr 24, 2014

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Girls Treat Your Skin with Pure Gold Therapy

Budgets may be tight, but that hasn’t stopped Hanoi’s beauty mavens from doing some serious primping in honor of Valentine’s Day. Despite rampant inflation, the city’s love birds are still spending upwards of 1.8 million Vietnam dong ($86.41) on 24-karat gold-leaf face mask treatments, said to help make skin whiter.

Girls Treat Your Skin with Pure Gold Therapy (1)

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Girls Treat Your Skin with Pure Gold Therapy (2)

An employee pastes gold leaves onto a client's face at the Viet My beauty salon in Hanoi Feb 13, 2012.

Girls Treat Your Skin with Pure Gold Therapy (3)

Girls Treat Your Skin with Pure Gold Therapy (4)

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Girls Treat Your Skin with Pure Gold Therapy (5)

A client's face is covered with gold leaves at the Viet My beauty salon in Hanoi Feb 13, 2012.

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