Photo Must Be Credited ©Alpha Press 065630 22/08/12
PAPERSELF Shake up the Fashion and Beauty Industry with lashes that WOW!
Introducing an exciting collection of exquisite and intricate paper false eyelashes that have made a dramatic impact on lash aficionados! Inspired by the art of Chinese paper-cutting, the PAPERSELF team have challenged the way paper is used by
blending
traditional culture with contemporary design, creating a brand new concept thatÕs set to change the way we view lashes!
PAPERSELF Eyelashes are undeniably an enchanting spin on the false lash tradition. Creating such a visual impact these eye accessories can be seen as delicate and decorative jewellery for the eyes.
The fashion forward eyelash concept is designed, developed and produced by The PAPERSELF team. Distinctive to the false lashes found in the market, PAPERSELF have incorporated an exclusive concept with intricate cut patterns uniquely made into the
paper
eyelashes range.
PAPERSELF false eyelashes are available in two sizes.
Regular Lashes:
The regular lashes can be worn in various ways to create different looks. You can either wear them in full to create a dramatic evening look or trim the full lash into smaller individual pieces to accessorize your eye and wear throughout the day.
You
can literally customise your lashes to create your own signature look.
Individual – Small Lashes:
Wear to accentuate the corners of your eyes either at the top or at the bottom. Smaller lashes can be worn to create a subtle daytime look.
PAPERSELF is a London brand under Oaddx Ltd, which is a platform for looking into the innovative exploration of paper for contemporary product design. The world has started to communicate by use of paper since the ancient Egyptians. It has bought
continents closer together, educated millions and for centuries has provided a canvas for creation, experimentation and realization.
Paper is everywhere and now it is evolving into a new dimension with the launch of the London brand PAPERSELF in 2009. Chunwei Liao, the founder of new cardboard and paper design company, PAPERSELF, has united artists, designers and manufacturers
from
the East to the West to explore the beauty of paper in a creative, practical and eco-friendly way.
Challenging the conventions of product design, PAPERSELF has successfully introduced and launched their paper collections: paper eyelashes (2010), transformer table, lighting, and wallpaper (2009). In 2010, Pulse presented PAPERSELF with the Best
Product Award. With this success and innovative attitude, PAPERSELF will continue to explore and develop any possibilities of paper usage across all the boundaries for eco-conscious living.
PAPERSELF is quickly gaining recognition for its inventive adaptations, having exhibited at numerous trade fairs and design forums across the globe, as well as being featured in some of the top international publications and online media.
Continuing to
expand and evolve, PAPERSELF looks to the future, seeking out new talent, transcending traditions and promoting the perception of paper through new eyes. This is a beginning of a paper revolution.