28% of women admit to pleasuring themselves in the shower according to research. No doubt it’s a fun and easy place for some self-love, the downside is the amount of water wasted in the process, which equates to 121 Olympic-sized swimming pools each year. The sex toy brand ‘Love Not War’ is trying to inspire women to end this showerhead loving and reduce the wasted water for World Environment Day on June 5th 2023.